Noelle-Neumann(1974), Communication scholar in Germ- any, presented this theory which is one of the powerful effects theories about mass communication effect
Mass media spread certain contents to people and are powerful to make them dominant publicopinion
She analyzed the meaning of publicopinion and character of individuals in society.
Period [A] (~4/29) : Before the report of ‘PD수
The most recent ‘fumble’ by the MB administration had been the sinking of the Korean navy ship “Cheonan,” and we had recently learned in class about the rally effect in the media in times of national crisis.We noticed a rift dividing thenews tone of Korea’s major traditional news providers, well-known for their conservative, hence government-friendly tendencies, and publicopinion as w
the central technology of digital media enviorment, internet has begun to foster an interactive relationship between news producers and audiences. for example, CBS operates a 24-hour online news and offers a blog, called 'Public Eye', enabling visiotor to post public comments. and most news sites established blogging section. By these interactive relationship, news sites and portal pages can deli
the service again when she moved to thenew apartment not to suffer new house syndrome. 2 Well-being becomes a trend not only in clothes and food but also in house.
Professionalism, Safety
Customers are getting finicky. They are not just satisfied with the products and service that company provides any more. They evaluate the product and service and show their opinions without hesitation a
the Cheapest!
How to Differentiate
Premium Trend
Develop the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Select from one of these publications or websites the story of a recent new product strategy that failed.
Summarize and analyze what the company tried to do and what went wrong.
In your opinion, how could they have improved th
the hill"의 3C 사고방식을 조심해야 한다. 지난 사례 중 "보수적인 자기만족과 자부심 때문에 단체의 실력이 떨어졌다. 이 문제 때문에 지금까지 IBM 회사는 환경에 적응할 때 방해가 있다. 5장에서 우리는 크게 성공한 조직이 이런 사고방식을 방지하는 것에 대해 토론했다.
기업은 관료조직을 피하면서
the world in American cultural
Chinese news organizations
Xinhua, China daily, CCTV
International news organizations
CNN, NewYorkTimes
Korean news organizations
Chosun daily, KBS, SBS
What Happens as Google Uncensors Search in China? (2010-03-25)
Publishing interviews of Chinese users
Generalized publicopinion of China
Chinese users “We approve Google’s stance”
Call into
the decreased number of enrollment students.
According to the law of higher education, the number of enrollment students is strictly limited according to the number of faculty, the size of the sites and school building, as well as finance base. However, Seorabeol university fabricated some of the applications by a way of avoiding the law…
Then what would an opinion from the local univ
the Presidents of France and U.S., the Chancellor of the Federal Republic of Germany, and the Prime Minister of the U.K took the first practical steps for the genesis of OECD. They agreed to establish several objects; the aid for developing countries and the pursuit of free trade that could contribute to elevating standards of living. In addition, they shared their opinions on the establishment o
the government or political parties. Buk-poong, which refers a political media management by using the North Korea as an enemy on the set, is the keyword of counterpart. And in the Cheonan sinking, evidences provided by the military were not perfectly convincible so that citizens on line kept talking what to believe and what not to. Considering Korea’s historical background, this is a new trend